Conference: European Mobile Media

On 22/23 April, the glorious city of Prague will play host to the European Mobile Media conference. The event will cover the entire spread of the mobile media sector from content (games, music, TV) through to advertising and marketing with a focus on - what a surprise - monetization. There's a great line-up of speakers, including mobile advertising guru Russell Buckley from Admob, agency heavyweights Jonathan MacDonald (Ogilvy) and Mark C Linder (WPP) as well as one of the industry's brightest analysts, Peggy Anne Salz (mSearchGroove) and, last but not least, yours truly.

The spice will hopefully added by the combination of executives from the production, publishing and distribution side with their counterparts from network operators with a large number already confirmed to attend.

Come along! Prague in spring is wonderful on its own. And a good conference won't spoil it.

Off to Vegas: CTIA Wireless 2009

On Monday, I shall be boarding a plane to visit Las Vegas for the All-American wireless love fest that is CTIA Wireless.

I will have the great pleasure of discussing the next generation of mobile entertainment services under a 4G LTE environment with executives from Samsung, Walt Disney, Atlantic Records, Buzznet and others. Alcatel-Lucent, who recently won a tender providing the infrastructure to Verizon Wireless for roll-out in early 2010, are hosting the respective 4G Symposium.

And otherwise? These are exciting times across a wide range of industry segments: network infrastructure and ultra-high bandwidth, the coming of age of smartphones and their widespread take-up as well as the respective changes for the content industries which can now offer services people could only be dreaming of a few years ago. Stay tuned!

Get in touch if you want to meet up during the show. Best to drop me an e-mail at volker (dot) hirsch (at) gmail (dot) com.