On 22/23 April, the glorious city of Prague will play host to the European Mobile Media conference. The event will cover the entire spread of the mobile media sector from content (games, music, TV) through to advertising and marketing with a focus on - what a surprise - monetization. There's a great line-up of speakers, including mobile advertising guru Russell Buckley from Admob, agency heavyweights Jonathan MacDonald (Ogilvy) and Mark C Linder (WPP) as well as one of the industry's brightest analysts, Peggy Anne Salz (mSearchGroove) and, last but not least, yours truly.
The spice will hopefully added by the combination of executives from the production, publishing and distribution side with their counterparts from network operators with a large number already confirmed to attend.
Come along! Prague in spring is wonderful on its own. And a good conference won't spoil it.
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