... And a full-blown sunblast on Christmas Day, or so it would appear as per the latest PR from Try-and-Buy solution provider M-Biz Global. According to them, 2008 was a good year for mobile games (though I am not sure if the likes of MoConDi, Vivendi Mobile Games, Telcogames, Mighty Troglodytes, etc would agree). M-Biz's numbers would rather suggest that the market may be shifting a little (or is re-focussing the better word?) towards pre-loaded trial versions of games. It is this segment that M-Biz is addressing, and it is therefore unsurprising that they saw downloads on Christmas Day soar to 6x (!) the average daily sales in the UK: a lot of people get new phones for Christmas and if something is on the handset already (a trial version), one is much more easily enticed into actually clicking that link.
All in all, M-Biz reports a 62% increase in revenue year-on-year, and a 21.29% and 50% increase in EMEA and the UK respectively in December 2008 compared to the average of the previous 11 months. All good!
It tellies well with the findings open to see for everyone when looking at Apple's AppStore: make the purchase process easy, make things transparent, and people will buy. The difference to both the AppStore and a pre-installed trial game is that it does not take the user 8+ clicks, a download, various cryptic messages (of the "this application is unsafe. Do you really want to install? Really, really, really?" ilk) to get gratification. I have mentioned on the Opinions on Mobile blog that I would expect this to be an area of focus for this year, and the numbers quoted by M-Biz would appear to being ample support of this.