Mobile YouTube lukewarm

YouTube appears to have put its mobile site live: under http://m.youtube.com/ you now get a slimmed-down version of the YouTube service. However, that's about it. The site starts with a warning: "YouTube Mobile is a data intensive application. We highly recommend that you upgrade to an unlimited data plan with your mobile service provider to avoid additional charges." I see, OK, well, why didn't you adapt this more appropriately then? Isn't this somewhat scary???

What follows is clips varying in length (tonight, there were 2 with more than 4 minutes length in the top 10). A couple of categories (highest rated, newly added, etc - in short: the usual suspects) but absolutely nothing that would suggest a specifically mobile offering. I find this rather disappointing. Shouldn't we be able to expect more when "two kings have gotten together"?

So what is this? Don't they understand mobile? Didn't they have enough time to study this during their Verizon exclusive that now expired? Do they not have the resource to design their mobile service so as to provide more than a simple extension of their existing site into mobile (but without the functionalities the online version has)? The WAP offering lacks the very features and navigation, etc that arguably contributed so much to YouTube's success. They'll have to up the ante drastically to get going on the small screen, too. This doesn't cut it!


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