FHM & Heat bet on UGC - EMAP puts Yospace to work

It took them a short while to wrap the acquisition of Yospace up and digest everything but now EMAP announced they'll be relaunching their FHM and Heat brands on mobile centered around the coveted UGC; and all will of course be driven by Yospace's platform. The blurb published by NMA (you need a subscription to read the full article) reports that "it is still too early to officially talk about the services" [why do they then???] but the intention is basically to leverage the brands to drive user-generated video content.

For those not so familiar: Yospace powers the successful SeeMeTV service of UK operator 3. FierceMobileContent tells you why it's great.

I am curious as to what this will mean other than the EMAP team seemingly struggling to transfer editorial onto the mobile platform in a successful business model...


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