Amp'd ARPU >$100, >$30 on data, >$15 on content

Now, this should be welcome news to the mobile content folks: more than $30 ARPU on data consumption vs the industry average $6.74 (which is what IDC reported), and more than half of that are from content (more than double the industry average).

These are the figures MVNO Amp'd has released. Some juicy mobile content stuff in there:

- 5% of original content sees 30% of all downloads.
- The niche lives: ultimate fighting and super-cross see a lot of traction.
- Amp'd subscribers download more full music tracks than ringtones (which nicely confirms my explanation of that trend set out a few days ago here).



Post a Comment