Handset Choice: Ease of Use Rules!

A lot of iPhones later, the industry now also has it black on white: Ease of use is the primary reason influencing the choice of a handset for users. Or so we are being told. It is not that surprising, is it? Here's the top answers users gave on what they look at when buying a new phone. It is taken from 1,500 interviews that were conducted for Nuance, a top sponsor of MEX (which is, you guessed it, a conference on Mobile User Experience).

So any vested interests aside, here's the top results:

1. Ease of use (69.0%)
2. Screen Size (61.4%)
3. Coolness Factor (61.1%)
4. Camera (60.8%)
5. Range of Accessories (58.4%)
6. Keyboard (58.1%)
7. Battery Life (56.6%)
8. Music Playback (50.9%)