End2End buys Terraplay

Not too much is being divulged about the latest deal in the consolidation of the mobile sector other than that it happened: The Danish mobile platform company End2End has acquired the Swedish multi-player enabler Terraplay. If well-managed, this could be a smart move: End2End has shown some strength recently in managing the mobile content platforms for a couple of operators whilst Terraplay had quite a few wins in the early land-grab to becoming the operators' partner for the facilitation of multi-player gaming. Combining the two propositions is an imminent win: the true value of mobile games (beside killing time) is its always-on, anytime, anywhere nature. A mobile phone is a communication device, and connected gaming makes use of just that - communication.

Given that most operators/carriers seem to choose an outsourced solution (presumably because they have no internal bandwidth for this - relatively speaking - niche opportunity), the combination of a platform provider with a connected applications enabler is a great move. End2End had a need to ramp up their footprint to avoid becoming a little shadow player in the big land-grab. They have just added this little extra now!


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