ESPN Mobile 2.0

So ESPN Mobile is being reborn, this time as EPSN MVP and exclusive to Verizon V-Cast. To remind you: ESPN Mobile 1.0 was an MVNO that was mothballed 9 months after launch with an undisclosed but presumably low number of subscribers. The new ESPN Mobile is an application available on a couple of Motorola and LG phones (including all the very fashionable ones) and is apparently a pimped up version of the original application that had come pre-installed on the former MVNO's phones. Apparently BREW and some more dev makes it faster and sexier than the original Java app did.

The new MVP application is available for free to VZW’s high-end data subscribers, which are those who subscribe to the V-Cast service and buy its $15-monthly VPak subscription.

Learnings anyone?